As you get older your skin begins to demand special care. Anti ageing or extra firming treatments are specifically designed for mature skins to provide the care you desire to achieve a more youthful appearance. The technology employed by Clarins, Lancome and Clinique has advanced over the past few years and creams and serums are highly effective, visibly reducing wrinkles and other signs of ageing. These treatments actively encourage the skin to behave in a more youthful manner, stimulating cellular production and protecting the face from external factors that age it, allowing it more time to rejuvenate. This technology has been increasingly applied to other areas and products have appeared on the market that target the specific ageing problems faced by the neck, eyes and hands, to create a complete anti-ageing regime for vulnerable areas.