Joico have being producing a comprehensive and effective range of salon standard haircare since 1975 and was born from Joico's many years of experience and his disenchantment with many of the professional-line products. Joico took the decision to start looking for a product with "integrity" that concentrated on "healthy hair" as its key feature. It became his priority to research a range of products that both he and his company could be identified with. A product designed to answer their high standards of quality plus needs for superior performance in conjunction with great end results.
From the very beginning, Joico's focus has been pure and unwavering: to help preserve, improve and enhance the integrity of hair. Joico products consistently deliver superior product performance, resulting in healthy, shiny, beautiful hair. Each Joico product contains Keratin Protein, naturally present in the hair's structure. This protein aids the production and reconstruction of healthy hair.
Joico is based upon a unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and a commitment to integrity that keeps Joico firmly in the forefront of professional beauty.